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ICE CHROMASHIFT IR Enhanced Definition with Light Accelerator


This is a new modified filter enhancing the very popular 70PWC. This lens we have called a blush lens as we have bled more red into the filter using our new Spectral Pigment Accelerator infusion and the overall color value is elevated at a higher transmittance value. This is a super eye pleasing lens in lower light. A nice pop in color while not moving the visual color spectrum to a significant degree. This is a great lens where the brightness of the filter is balanced and calming while making the target very present. If you are a fan of the 72CIMX, this lens has a touch more red in the design so the target value is higher. This is a great low light lens with diminishing yellow light.  What we mean by this is not a low light grey overcast situation. This lens is for a situation when light values are just low and there are no clouds or filtered light through a completely solid carpet of clouds.


Additionally, the lens has our proprietary 7-Layer anti-reflective applied to reduce light dispersion to near zero.


New nose saddle. 


The new ICE technology from Pilla delivers lenses from Zeiss that benefit from cutting edge engineering of coating science. A multi-layer coating application that improves a significant number of technical must haves in producing the best lenses available for the athlete. The lenses benefit from principals that deploy the best of Hydrophobics and a proprietary Hydrophilic technology on the backside of the lens. The ICE nomenclature delivers a technology that makes the lens surfaces very slippery- Hence the name “ICE”… this solution does not allow water to properly adhere to the lens surface. This slippery performance reduces fogging on the backside while also making the lens extremely easy to clean repelling oils and water. Pilla ICE coatings also feature color enhancing abilities to amplify infused color pigments in the lens making the color filters more robust. The exclusive and proprietary spectral enhancements in each formulation are tuned to a specific wavelength. A turbo charging effect of our IR based platform making color extremely vivid and also allows for a level of specificity in color targets. We can pin point color lift (like our CMX or HC lenses science) and color fade for example in our neutralizing lens science. This composite of these technical coating solutions accelerates color lifting performance, reduces fogging, while making the lens very easy to clean. In additional to these coating solutions on all 2023 ICE Lenses, Pilla applies the highest performance Anti-Reflective to minimize any distortion created by reflecting light and splintering of light on the lens surfaces.

69CIPE Blush Peach - Top Gun